Business launch playbooks for the aging economy

Open the business the next decade needs.

Ribbon Cutters helps the next generation of founders and realtors build businesses that serve families through life's biggest transitions.

I'm a founderI'm a realtor

Launch for legacy.

A red storefront door on a small-town main street with a red ribbon stretched across it at golden hour

Why now

The biggest wave of senior home sales in history is meeting the biggest wave of care needs.

4.1M

Americans turn 65 every year through 2027, more than 11,200 a day.

Source: LIMRA, Peak 65
64

The age of the typical U.S. home seller, the oldest ever recorded.

Source: National Association of REALTORS, 2025
14.6M

Older owners projected to leave homeownership between 2026 and 2036, at the high end of the estimate.

Source: Fannie Mae

Two ways to cut the ribbon

One family. One moment. Two businesses ready to serve it.

A sunlit new office on its first day with a desk, red tulips and moving boxes
For founders

Ribbon Ready

Start your own home care agency in six months. No franchise fees. Build the plan, the policies, the team and the referral network, with 14 years of franchisor-level home care experience in your corner. After the ribbon, keep growing with peer groups, plus fractional leadership through Transforming Leaders Daily.

Are you ribbon ready?
Brass house keys and a handwritten note beside a coffee mug on a family kitchen table
For realtors

The Legacy Listing

Win the biggest wave of home sales in a generation, and take care of the families behind them. Build the partners, the plan and the service line that make you the agent families trust with the family home.

Make the legacy listing yours

The Opening Circle

The house and the care plan move together. So should the people who help with them.

Ribbon Cutters sells programs to founders and to realtors. We do not take or arrange referral fees between them. Every introduction is about serving the family well.

  1. We pair you locally

    Launching agency owners meet senior-focused realtors in the same market, before day one.

  2. You host together

    Co-host a "Right-Size Your Next Chapter" seminar from one shared Seminar in a Box kit, in front of the same families.

  3. Families get a team

    When a parent sells the house, the care question has an answer. When a family arranges care, the house question does too.

Close view of a red ribbon across a storefront door

Coming Soon

Meet the next owners on Main Street.

Coming Soon is our series of founder spotlights and pre-launch stories. Every Ribbon Ready founder and Legacy Listing agent gets a feature before their big day, and the ribbon cutting is the payoff.

The founding group is forming now. Your story could be the first one we tell.

Put my name in

Various Sundries

Playbooks and kits for doing it yourself.

Self-serve tools from the Ribbon Cutters workshop, named for a favorite saying of Leslie's dad. The shop opens soon.

Kit

Seminar in a Box

Everything a founder and a realtor need to co-host a "Right-Size Your Next Chapter" seminar.

Playbook

The Legacy Story Studio Playbook

How to record and sell family life stories as a standalone creative business.

Templates

Launch Templates

Checklists, scorecards and planning tools pulled from the Ribbon Ready program.

Join the Ribbon Cutters

Who's cutting the ribbon next?

Get first word on the founding Ribbon Ready group, the Legacy Listing briefing for realtors, and the first Opening Circle in your market.